October 24, 2011

The Importance of Social Media and Websites For Realtors®

Katerina Gasset recently had a presentation on social media and websites for Realtors®.  She is a Realtor® and owner of International Properties & Investments, Inc in Florida.  Her presentation was very educational and informative giving us a plethora of tools to add to our online marketing arsenal.

Katerina recommends that if we’re serious about getting social, we need to take the time to connect with our readers. Ideally spread 1 hour of time over channels like Facebook, Twitter, LinkedIn, Google+ and most importantly, an additional hour to our blog.

Why?  Based on her experience, social media and an active web presence increase appeal to other people encouraging them to connect, interact and work with you.

A sound point as far as I’m concerned because a large part of my business is about People!  I’ve been in the real estate business for a long time and have got to say that my favorite part is in meeting new people.  Might explain my drive to be connected to the community both online and off on a daily basis!

And so… to encourage you to ‘Get Social’, here are a few key tools you could do to throw yourself into the mix:

Internet: Use a secure browser like Firefox, Safari or Google Chrome.  You are distributing your personal information and better to be safe than sorry!

Google: Search engines like Google Search function on algorithms driven by its users – making them ‘organic’.  They evolve daily based on user trends.

The entire Google set up delivers much more than a search engine or email. Additional Google tools to consider: Reader, Places, Profile, Friends, YouTube and Circles.  Don’t forget Google Webmaster tools and SEO for your website!

Getting ‘Digital’ and then some means a total package of using online tools, mobile marketing and signage. QR Codes, Text Riders and Apps are all mainstays today.

Regarding websites, Katerina has some tried and tested advice for Realtors.  Use your main site as what she referred to as a ’mega site’ – this is your home base on the Internet and the place where you customers go to get your corporate information and listings.  Still, do more because the mega site cannot be all things to all people.  She advises we supplement the mega site with niche websites specific to our market/client needs.

I hope this information helps you as much as it has helped me.

Teresa Ryan

Ryan Hill Realty, a privately-owned real estate company, has served the Chicagoland area since 2001. Originally focused on Residential / "Premier Properties", we have added a Commercial and an REO/Foreclosure division, making it a full service brokerage for both Business to Business and Business to Consumer clients. Ryan Hill Realty's marketing is "Best-In-Class", creatively marketing each home for maximum exposure, and professionally serving every buyer during their home buying experience. Ryan Hill Realty attributes it growth and success to their commitment to delivering "Outstanding Service and Results", adjusting to the market and their client's needs, and their expertise in specific marketing strategies for serving "High End" Luxury Property clients, to First-Time Homebuyers, as well as Multi-Family and Investment clients. Ryan Hill Realty is also a "Woman Owned" Company and is committed to giving back to community with over 45 Realtors serving the 6-county Chicago Metro area. The company's mission is to deliver the ‘American Dream' by serving clients and community with passion and excellence.

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